How to Monetize a Blog?

A Complete Guide to Blog Monetization

How to Monetize a Blog is a million dollar question. This topic has been discussed a thousand times. Yet another time, you’ve to read this crap. Sorry for that! Rest assured you’ll find at least one source of monetization which is new for you and your blog!

Start blogging as a passion, its a great source of making new friends and dive into a stream of like minded buddies. Go out for a hangout with your new friends! If you’re a movie freak, run a movie review website so that you have an additional reason to watch a movie! At least you can tell your Mom, watching movie earns you $$$

A ‘Yes’ to Monetizing Your Blog beyond AdSense is what I would consider the theme of this article!

How to Monetize a Blog

How to Monetize a Blog

Traffic Requirement for Monetizing a Blog

Traffic equals money, thus your first priority needs to be traffic.This is where we often go wrong. We focus on the revenue portion instead of developing a solid traffic base without realizing traffic equals money and not the vice versa.

Both quality and quantity of traffic accounts for the success of any blog. Depending on the niche you’ve chosen for your blog, a mix of returning traffic (regular readers and savvy people) and amateur traffic (one time direct search traffic) is crucial for maximization the revenue.

Think of monetizing your web property after you reach 500 views a day.

Never put irrelevant ads or entertain ad blindness

Only work with premium ad networks

Your first motto needs to generate 100,000 page views every month, followed by developing an email list. Revenue comes free with traffic! Its traffic, and it’s only traffic!

PPC Networks That Don’t Suck

Don’t waste your time testing these ad networks if your truly wish to monetize your blog– Chitika, Bidvertiser, Clicksor, Adhitz, Obeus, Smowtion. They have been very successful in generating peanuts for publishers. I haven’t tried Chitika for long, so I can’t guess how they are doing now. Adhitz pays 3 cents to 12 cents per click and it revolves on those scam like make money ads.

Try Affinity: Affinity provides contextual display ads for publishers who seek to monetize they web property. Payout is not great, but certainly much more that other CPC networks. Since they manually approve each blog, they have quality advertisers and it’s fun to be a part!

Advertise.com: Advertise.com provides myriad ways to monetize your traffic. You can put Serach XML ads, CPC ads, banner ad tags, email offers and much more!

Adknowledge: Adknowledge provides CPC solutions for publishers and I guess they can be relied. I haven’t really worked with them, so can’t say much about how they operate. If you’ve a personal experience, do share it in the comment section.

High Paying CPM Ad Networks

AdSense really doesn’t work for all type of websites. If you’ve good number of visits, CPM Ad Networks like Tribal Fusion, Casale Media and Media.net can give a great boost to your revenue. Here, I’ll discuss the

Tribal Fusion: Tribal is know to provide a CPM of $1+ and fits well with technology blogs! They do have a traffic requirement of 500 thousand impressions per month.

Casale Media: Casale pays a bit less than Tribal Fusion and fits well on lifestyle and technology blogs

Media.net: I’m looking forward to join this ad network, perhaps the only network which pays $2.5+ CPM and also without any publisher requirement. They only approve quality webcontent which are likely to generate revenue for their advertisers. There is no mention of the page views requirement.

Adblade: Adblade is a top advertising network, especially working with US based advertisers. You site needs to be highly content rich to get approved. I haven’t tried them, so I’d better leave it for you to explore! A very decent network for premium publishers

The list of CPM Networks is endless. There are some top tier CPM Networks which are worth trying. You need to have a minimum of 50,000 page views to get approved. Listed below are some of the widely popular cpm networks- Tribal Fusion, Casale Media, CPX Interactive, Burst Media, ValueClick Media, Technorati Media, Advertising.com

If you’re concerned to monetize your south asian traffic, try Komila and Tyroo!

Best Affiliate Networks to Take a Look

I’d suggest you to work with five to ten affiliate ads initially. It is not much pain to get an approval from an affiliate network, and it really can provide a stream of extra income. In fact, niche blogs make money from affiliate sales and AdSense remain as a back-up.

It will be sufficient to join the following affiliate networks- Commission Junction, ShareaSale, Google Affiliate Network, LinkShare.

Shareasale and LinkShare pays $1 and $1.5 for every publisher you refer.

Amazon is phenomenal, the only thing you need to do is drive traffic to Amazon and let Amazon take care of the rest! Both Amazon and your visitor is smart enough to decide what to buy, you just need to pass your affiliate id get generate a sell, and that’s easy!

Ebay is good! They pay per click even if you don’t sell. So, if you’re new to affiliate marketing, I suggest you start with Ebay, you can surely see your cents turn to $$$

You can also try Cafepress, Zazzle and similar networks if you’ve a lifestyle/craft blog.

Auto Affiliate Marketing

A third party network which converts your outgoing links into affiliate links and also incorporate affiliate links to relevant keywords. The entire process is automated and you just need to sign up with the third party network, which in turn has signed up with 1000s to merchants and affiliate networks. Post sign up, you have to insert a java script ad code and select the optimization standards to increase your earnings. The most popular networks are

Viglink

Skimlinks

If you’ve majority of Indian traffic, I suggest you try Cuelinks as an alternative option since the above two can really make use of Indian traffic!

In-Text Advertising Recommendations

I am not a great fan of in-text advertising. I find the model extremely vague and futile. Most of the time visitors unknowingly click on the text-links and lands to an advertiser’s website and chances of it being relevant to the visitor’s query is very low. Monetizing a blog with in-text advertising is the last thing I’d like to do. Also, the CPC can never be great because the advertisers pay less to the network. Once on clicking a text-link ad (Kontera) I landed to parked domain.

Affinity:

Text-Link Ads:

Infolinks:

Kontera:

How Direct Ads can Boost Your Revenue

You need to have some web property and some reputation to get direct advertisements. Well, this may not be the case every time, but Advertisers prefer authority blogs with a huge reader base while starting an ad campaign. This is where article directories lose their stand. Only super niche websites with targeted content can invite direct advertisement which can pay as much as $4 for 1000 ad impressions for above the fold placements. You can serve direct advertisements from Double Click for Publishers, channelizing the advertiser’s requirement. Alternately, you can join any of the following ad networks! You need to showcase your website, fix a monthly rate and wait for an advertiser to buy the ad slot!

BuySell Ads

Puxee

BlogAds

E-Commerce

If you’ve something to sell, go ahead with it. You may develop software or have a local store. You can also tie up with some stores across your city and a courier service.

if you’re someone who is ‘JUST STARTING’ with eCommerce, I’d suggest to have a sub-domain on your blog itself. A beta testing can save a lot of your investment. Since there won’t be much investment of site development (thanks to PrestaShop)

Prestashop is the next generation eCommerce platform. It is already listed in the simplescript list of ecommerce modules and you can download it from there. You’ll have complete control over every little attributes and can also buy add-on features whenever necessary.

Sponsored Reviews

Both new and authority blogs can make money from sponsored reviews. However, the only criteria is to have a page rank of 2+

For new blogs, it is difficult to attract advertisers who are willing to pay for their product reviews.

Here, you can find a complete list of 21 genuine get paid to review networks.

Blogs with substantial authority needs to focus on its content and social media traffic. Advertisers directly approach the webmaster for their products to get reviewed. A single sponsored review can earn anywhere between $200 to $1000 if you’ve solid niche website on topics related to technology. Techie-Buzz.com did earn $1000 for each reviews and I know some earn much more than that amount too.

Making Money by Selling a Blog

I know a lot of bloggers who run one or two quality blogs and some off the beat blogs. They quickly buy domains related to recent developments in any field (technology preferred) Getting a keyword rich domain name becomes easy, and they start that particular blog with an minimum of 30 informative posts and go on adding one post every week. They claim to get some revenue from Adsense which worth’s the effort they put in. However, the primary objective is to sell the blog at Flippa or any order marketing place. Since, it’s easy to get a page rank of 3 with some quality posts. A traffic of 100 to 150 visits a day is sufficient for such blogs, as age and domain authority is crucial for advertisers.

Even if one blog is sold out of every 5 blogs, the return on investment is sufficient to start another 5 blogs with 30 to 40 posts. This is really a cool idea:-

Firstly, you’re expanding you web property

You’re experimenting: The more you experiment, the more experienced you’re and it adds to your profile, reputation and everything you’re associated with. It opens myriad opportunities.

You’re Winning: Due to the unpredictive nature of search engines, some of your blogs gain more search preference, and this seems to do the trick in niche blogging. This is actually the intermediate result of the experimentation phase. Since most bloggers prefer starting a blog on evolving technologies/thoughts/ideas, a proper market blueprint lacks. If one or two blog gets the love of Google, then the next profitable blog is in share. (Now don’t consider, such a blog will be sold for money)

Your reader base increases: This is another definite reward that compliments your effort. A more reader you’ve, the more successful you’re.

Increasing Web Property: One fine morning you won’t really see the end of blogging. Online advertising is still in the evolving phase! AdWords and other advertising networks are still to target local business and many enterprises in developing nations. So, you can keep on increasing your web property against a constant source of revenue.

Many people may feel that running 10 to 15 blogs require much effort and time. Well, this is certainly true, but those people who are already doing this says– It’s fine! I’ve enough spare time to watch a movie with my family or play tennis! WP-Manage allows one to manage multiple blogs at a time from the same dashboard. They have a one month free trial followed by a monthly subscription charge to make your life easier if you run multiple blogs.

Selling Your Service

Above all, you can create a banner to sell your own service! This is the most profitable stream of making money! People need advice and they love to pay for it. They will be more excited if you’re the one to advice them!

To Wrap-Up

Many people think of the outcome if their AdSense account gets blocked. They fear and this has contained them from blogging. However, the real fact is, all successful bloggers consider AdSense as a backup for their money making inventory as it accounts for less than 10 per cent of the revenue source!

AdSense is great for article directories, forums, blogs specific to education, jobs, automobiles, health care and more. But, in some cases, they are miserable. The reason I haven’t included AdSense is to let us all believe that there is live beyond AdSense and we must see it to really live a larger than AdSense life at some point of time!!

Don’t put all your eggs in the same basket! Again!

Since childhood I keep on missing some fundamental points, and I am sure, I’ll missing some here too! Would love your brilliant feedback and let me know what I missed!

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Avid traveller, loves listening to people, interested in blogging, digital marketing, AdSense optimization, marketing research and data science. He is the founder of Beamingnotes.com and Myeduz.in, and has also helped 100s of clients with Ad optimization.

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