What is Taboola
Taboola recommends editorial and sponsored content across many of the world’s most highly-trafficked sites. It help publishers monetize their content, drive higher engagement and enable brands to surface their content to the right audience at-scale. And above all, Taboola help people discover content they may like yet never knew existed.
Brief History of Taboola
Seven years before Taboola started, we were just a bunch of geeks in the Israeli army, passionate about the unique problems that can be solved with advanced mathematics. In the early days, Adam Singolda, our Founder & CEO, became passionate about the discovery problem as he realized that people don’t really wake up in the morning thinking about new videos or articles they would like to consume that day. Search could never solve that problem: how can someone search for something they don’t even know exists?
In July 2007, Taboola was founded and we began thinking about content consumption patterns, and ways to predict the videos people may like before ever expressing an interest in watching them. It took us 3.5 years to innovate around what became the foundation for Taboola’s mathematical predictive engine, Taboola EngageRank™, that later became part of publishers’ workflows given its various optimization capabilities. This algorithmic innovation around video then helped Taboola broaden its solution to recommend articles and slideshows, providing world-leading publishers with a single, ultimate discovery and monetization solution.
Sponsored Taboola links look like this-
What are Native Ad Networks
Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform. Due to its ambiguous delineation from some other forms of marketing, the precise period of inception for native advertising is still debated. This uncertainty is particularly notable in certain instances of embedded marketing, of which modern native advertising can be seen as an evolution.
Taboola Traffic Requirement
You need to have a minimum of 1 million page views per month to join the Taboola network. However, it seems that the guys at Taboola are a bit flexible on this, and I got my blog approved with around 3,00,000 page views a month. It has been more than a year that I signed up with Taboola and the current traffic requirement to accept a site might be a bit high.
Both publishers and content providers can have access to Taboola’s interface using the backstage. You will get an username/email id and password to login to the backstage if your account gets approved. Taboola’s backstage enables a publisher to view performance reports and earning for the widget.
Setting Up Taboola Widget
Taboola CPM Rates
Taboola is a good alternative for sites which doesn’t have a high AdSense RPM but delivers good amount of traffic. Taboola is a pay-per-click network where you get paid only for clicks. Average Cost per click may vary from 2 cents to 5 cents, but is typically low for Asian traffic. Depending on the traffic quality and location, ad RPM can be $2+
If you place one Taboola widget below the content area and one on the sidebar, you can expect a CTR of 3-4%. Also, Taboola offers popup widgets which works good on desktop traffic. You need to get in touch with your account manager for more widget types.
Taboola provides detailed stats which you can segment by page type, country and platform. Have a look at the daily stats,. It has a detailed reporting which shows CTR, ad clicks, CPC, revenue and % of ad view.
Here is an overall summary of the stats, for around 20 days
Taboola is the world’s largest discovery platform, serving 360 billion recommendations to over 1 billion unique visitors every month on many of the web’s most innovative sites.
- Quality Ads
- Good CPMs
- Good customer support
- Widget modification is difficult
- Payout requires submitting invoice and other details