Mobile traffic is on the rise. Prioritize your efforts to optimize your blog for a better user experience for mobile!
Notably, ads tend to have a higher RPM on desktop traffic in comparison to mobile. Publishers whose mobile traffic significantly rose experienced a RPM dip and a decrease in overall revenue. If you’re a publisher from Asia, approximately, 60% of your traffic will be from mobile and tablet. Monetizing mobile traffic is crucial for success. Here is a check-list that you must follow to increase your revenue on mobile devices.
Use a Mobile Optimized Theme
Ensuring that you use a responsive theme that looks well on mobile devices is a necessity. Note that your web layout or themes need to be minimalistic.
Use Square Ads in Between Posts
Square ads (300×250, 250×250, 336×280) typically perform well on Mobile devices when inserted within your blog post. There are plugins like quick adsense, ad injection, etc which gets the job done.
Use a 336×280 or 300×250 Ad unit
Both 336×280 and 300×250 ad sizes works well on mobile devices. I recommend you to set up an experiment to see which particular ad unit performs better on mobile devices.
Use Page Level Ads
Page-level ads are specially designed for mobile inventory. These are new ad formats which would take some time to fetch you results and I believe Google is not setting the full swing on page-level ads as of now. It’s still under experimentation and you can start experimenting with them to see how your traffic responds to these new ad types.
Blend your Ads
Blend-in text ads perform better than the default blue colour template of Google. We recommend our publishers to either blend-in the ad colours with the site’s template or use colour codes that contrast the layout.
Test Between a 320×100 and 300×250 Ad Unit
Both 320×100 and 300×250 performs well on a mobile site. You can track your visitors screen site and based on that you can choose to use a 336×280 ad size if most of your visitors have large mobile screen sizes.
Don’t use 468×15 link units or 728×90 banner ad units
We have seen a lot of publishers using a 468×15 link unit at some locations. While this seems perfectly OK in dekstop, this might create an UX issue for mobile traffic. If your traffic is mobile first, we encourage publishers to use a 200×90 link unit instead of a 468×15 link unit. Similarly, if you’re using a header ad of 728×90, this might create sideways scroll and affect your mobile layout. So, be sure to use a responsive header ad.
I would suggest you to create separate ad units for mobile and desktop traffic to monitor their performance. While responsive ads might look good on desktop, they aren’t great (revenue-wise) when served for mobile traffic. Also, remember to split test your ad units and follow these tips for an optimized ad setup for mobile traffic.